FirstHold Privacy Policy

1. Information We Collect

We collect the following categories of information:

• Account Information: name, email address, company name, and role when you register.
• Booking & Offer Data: artist offer emails, hold and availability data, ticket counts, and related touring information that you upload or connect to our platform.
• Usage Data: log data, IP addresses, browser type, pages visited, and feature interactions.
• Communications: support requests and correspondence you send us.

2. How We Use Your Information

We use information to:

• Provide, maintain, and improve the FirstHold platform and its features (offer parsing, hold tracking, routing intelligence, contract generation).
• Process and display booking data on your behalf.
• Send transactional communications (account alerts, feature updates).
• Improve parsing accuracy and platform intelligence using aggregated, de-identified data.
• Comply with legal obligations.

We do not sell your personal information or your clients' data to third parties.

3. AI Processing of Booking Data

FirstHold uses large language models (LLMs) to parse offer emails and extract structured booking data. By using the platform, you acknowledge that offer content you submit may be processed by AI systems to perform these functions. We do not use your raw offer data to train third-party AI models.

4. Data Sharing

We may share information with:

• Service providers (cloud hosting, email delivery, analytics) under confidentiality obligations.
• Legal authorities when required by law or to protect our rights.
• Acquirers in the event of a merger, acquisition, or asset sale — you will be notified.

We do not share your agency's booking data with other agencies or competing parties.

5. Data Retention

We retain account and booking data for as long as your account is active or as needed to provide services. You may request deletion of your data by contacting us at the address below. Some data may be retained for legal compliance purposes.

6. Security

We implement industry-standard security measures including encryption in transit (TLS), access controls, and regular security reviews. No system is perfectly secure; we will notify you promptly in the event of a data breach that affects your information.

7. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, delete, or export your personal data. To exercise these rights, contact us at:

Loring Intelligence, Inc.
Email: team@firsthold.cc

8. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or prominent notice on the platform. Continued use after changes constitutes acceptance.